У кошику немає товарів. Почніть покупки в нашому каталозі
|
Зареєструватися
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy MillionaireHow did Nike go from being a small sneaker brand to the world's most revered company?Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

Emotion by Design: Creative Leadership Lessons from a Life at Nike Penguin

Emotion by Design: Creative Leadership Lessons from a Life at Nike Penguin
469 грн.
Артикул: 9781847943569
Вага: 216 г
Немає в наявності
Опис
Параметри

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire

How did Nike go from being a small sneaker brand to the world's most revered company?

Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?

And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

Характеристики товару
Тип товаруКнига
МоваАнглійська
КатегоріяБізнес
АвториGreg Hoffman
Рік видання2023
Кількість сторінок304
ПалітуркаМ'яка
Розміри, мм198 x 129 x 18
Вага216 гр
ВидавництвоPenguin
ISBN9781847943569
Каталог
Графік роботи
  • Пн, Вт, Ср, Чт, Пт: з 09:00 до 18:00
  • Сб: з 10:00 до 15:00
  • Нд: Вихідний
Корисна інформація
Вхід в особистий кабінет ×
Забули пароль?
Відновлення паролю ×
Введіть email адресу, як при реєстрації.
Ми вишлемо на неї ссилку для відновлення паролю.
Реєстрація особистого кабінету покупця ×