Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketeer. By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to marketing. Her great marketing tips and advice will help you: • write a successful marketing plan• avoid making costly mistakes• encourage good marketing practice at work• use what you know to make your business grow• devise effective marketing for today’s market including how to use online resources Essential for those who want to grasp the key marketing skills without getting bogged down in academic theories. Includes worksheets to get you started.