What's in this book?Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage successLearn about PR:- Who needs PR?- Effective communication- Web 2.0 and Social Media- The shift from traditional to digital- Understanding your audience- Writing powerful press releases- Media relations- Internal PRWhat are Bullet Guides?The answers you need - now.Clear and concise guides in a portable format.Information is displayed in an easy-to-read layout with helpful images and tables.Bullet Guides include all you need to know about a subject in a nutshell. Get right to the point without wading through loads of unnecessary information.