The concept of the series is to provide a meaningful playing and learning experience for the child aged 3-5 years old and that this will only grow as they expand their village and gain more knowledge. The idea behind the kits is that the child will be able to grow up with the product. To begin with, an adult can read aloud from from the book in order to explain the photos and content. Later on, young readers can look through the pages themselves and begin to understand the writing. The books are also full of pictures, as it is important to understand how things look in the real world. The puzzle, cardboard elements and wooden figures are illustrated to stimulate the child’s imagination and encourage role play and they are both made in a thick and solid way to provide the best playing experience for the young child.