Written by Tiger Pan, winner of Red Dot Design Award, iF Design Award, International Design Excellence Awards and Pentawards, this book gives a systematic introduction to the background knowledge and practical application of packaging illustration design, also covering common forms of expression and design techniques. A number of excellent designers and illustrators were also invited to share their experience via highly referential case analysis. With a total of 75 pieces of exquisite packaging illustration designs presented, this book integrates theoretical knowledge with design practice to provide the readers with an insight into the magical world of packaging illustration art.