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About the book Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience. About the author Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Laver to Tim Henman and Arnold Palmer to Tiger Woods. Reviews Mark McCormack is an entrepreneur extraordinaire - Daily Telegraph Mark McCormack's book is a revelation - Robert A. Anderson, Former Chairman Rockwell International The undisputed king of sports marketing - BBC Sport The most powerful man in sport - Sports Illustrated He was a genius when it comes to sports marketing - Tiger Woods

What They Don't Teach You at Harvard Business School Profile Books

496 грн.
Артикул: 9781781253397
Вага: 292 г
Немає в наявності

About the book

Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.

Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

About the author

Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Laver to Tim Henman and Arnold Palmer to Tiger Woods.

Reviews

Mark McCormack is an entrepreneur extraordinaire

- Daily Telegraph

Mark McCormack's book is a revelation

- Robert A. Anderson, Former Chairman Rockwell International

The undisputed king of sports marketing

- BBC Sport

The most powerful man in sport

- Sports Illustrated

He was a genius when it comes to sports marketing

- Tiger Woods
Характеристики товару
Тип товаруКнига
МоваАнглійська
КатегоріяФінанси, Бізнес, Економіка
АвториMark H. McCormack
Рік видання2014
Кількість сторінок256
ПалітуркаМ'яка
Розміри, мм198 x 129 x 18
Вага292 гр
ВидавництвоProfile Books
ISBN9781781253397
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