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WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD'Deeply researched and highly entertaining.' The Times'Lively and revealing.' Economist'Clear-eyed and objective.' New York Times The inside story of the how Instagram took over the world.Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how._____One of the best books of the year according to:The TimesFortuneFinancial TimesInc.EconomistNewsweek

No Filter Random House Business

469 грн.
Артикул: 9781847942548
Вага: 250 г
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WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

'Deeply researched and highly entertaining.' The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times

The inside story of the how Instagram took over the world.

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
_____

One of the best books of the year according to:

The Times
Fortune
Financial Times
Inc.
Economist
Newsweek

Характеристики товару
Тип товаруКнига
МоваАнглійська
КатегоріяБізнес, Технології, Інформатика, Економіка, Фінанси
АвториSarah Frier
Рік видання2021
Кількість сторінок352
ПалітуркаМ'яка
Розміри, мм198 x 129 x 23
Вага250 гр
ВидавництвоRandom House Business
ISBN9781847942548
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