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The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as `Dogfight: How Apple and Google Went to War and Started a Revolution', explores the real reasons beneath the world's biggest deathmatch. Whether you're an iPhone addict or Android champion, it's undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It's a tale of backstabbing, personality clashes and brutal mind games. Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhone's launch to the realities of development hell and the demise of Google's `don't be evil' mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.

Battle of the Titans - Fred Vogelstein HarperCollins

352 грн.
Артикул: 9780007518845
Вага: 200 г
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The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as `Dogfight: How Apple and Google Went to War and Started a Revolution', explores the real reasons beneath the world's biggest deathmatch.

Whether you're an iPhone addict or Android champion, it's undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It's a tale of backstabbing, personality clashes and brutal mind games.

Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhone's launch to the realities of development hell and the demise of Google's `don't be evil' mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.

Характеристики товару
Тип товаруКнига
МоваАнглійська
КатегоріяЕкономіка, Бізнес, Технології
АвториFred Vogelstein
Рік видання2014
Кількість сторінок272
ПалітуркаМ'яка
Розміри, мм198 x 129 x 17
Вага200 гр
ВидавництвоHarperCollins
ISBN9780007518845
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